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Users will soon have a updated setting that allows them to reduce the volume of AI-made videos appearing in their streams. This initiative comes as the service disclosed that it currently hosts in excess of 1 thousand million AI videos.

Testing and Rollout

This change is undergoing trials over the coming weeks before a global launch. This advancement coincides with a rise in AI-generated material, spurred by new content generation software.

AI Proliferation Online

Recent reports that almost 10% of the fastest-growing video streams on a competing service primarily display content made by AI. A large amount of this content is deemed low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or surreal.

Based on user feedback that many people enjoy content created using AI tools, including computer-generated images to science explainers, and we aim to give people the power to increase or decrease of that, according to their own preferences,” commented a company executive.

Volume and Proportions

The service announced that there are now over a billion videos on its app tagged as made with AI. In total, more than 100 mn videos are submitted to the app every day, making AI-generated material a relatively small part of its total content library.

User Control Features

Members will be able to reduce or increase the volume of artificial media they see by accessing the topic control feature in the app and picking the AI content topic. Further subjects that are already be modified under the tool cover current affairs, clothing, aesthetics, and dance.

AI Disclosure Rules

TikTok’s rules mandate users to label lifelike artificially created content, and it forbids malicious fake videos of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.

In addition, the app will from now on add an AI-generated label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from attempting to bypass the labeling process.

Educational Initiatives

The platform is additionally introducing a $2m educational fund for professionals and institutions to develop learning resources about ethical AI use. This initiative will support non-profit groups dedicated to training coding and technology.

Moderation Strategy

The platform has defended its moderation strategy, during controversy over plans to cut jobs for hundreds of content moderators in the UK. The company is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A senior executive clarified that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by staff. The company stated a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to the use of its automated systems.

We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”